Sourcing, enrichment, scoring, routing and outreach on a single record.
Sample
One system, not five subscriptions
Your pipeline stops being five tools that disagree.
Find, enrich, score, route and activate every lead in one system — instead of stitching five tools together and hoping they agree.
- ✓ First routed lead on day one
- ✓ Export everything, any time
- ✓ No training on your customer data
Northwind Logistics412 staff · Freight · Series B
94
→ A. Rivera
Atlas Freight180 staff · Freight · Bootstrapped
81
→ A. Rivera
Fern & Co64 staff · Retail ops
58
→ J. Okafor
Verity Data1,100 staff · Analytics
31
→ nurture
Built for lean revenue teams running inbound and outbound off one record
- Northwind Logistics
- Atlas Freight
- Fern & Co
- Brightline Health
- Verity Data
These are placeholder names. Real customer names go here once there are some, and not before.
Why teams move
What one system actually buys you
Not a faster version of the same stack. Fewer moving parts, so there is less that can silently disagree.
Enrichment, score and assignment run before the tab closes.
SampleOne identity across every source, so nobody works the same account twice.
SampleConnect a domain and a mailbox; the ICP builder does the rest.
Sample
Define ICP → close from pipeline
Six steps, one record, no handoffs
Each step reads and writes the same row. That is the whole product: these steps cannot disagree with each other, because they are not separate systems being kept in sync.
Define your ICP
Describe the companies worth your time in plain language. LeadForge turns it into firmographic and behavioural filters you can argue with, not a black box.
Industry, headcount, stack, funding, hiring signals, territory.Find matching accounts
Search the market against that profile continuously, not once a quarter. New matches arrive as they appear rather than as a list somebody remembers to pull.
Continuous sourcing against a live profile.Enrich to one record
Every source resolves onto a single company record. Conflicting fields are shown as conflicts rather than silently overwritten by whichever provider answered last.
One identity. Conflicts surfaced, not resolved behind your back.Score against real outcomes
The score is fitted to the deals you actually closed, and every score opens to show what moved it. A number nobody can interrogate is a number nobody trusts.
Explainable scoring, refitted as outcomes land.Route to the right owner
Territory, capacity, language, named accounts. Routing runs in seconds and writes down why it chose who it chose, so a disputed assignment has an answer.
Deterministic rules with a readable audit trail.Activate and close from pipeline
Sequences, tasks and the chat widget all fire off the same record. Pipeline is the by-product of the system working, not a separate thing somebody maintains.
One record from first touch to closed won.
Product
Built to be argued with
Scores you can open, routing that keeps its reasons, and a chat widget that hands over an opportunity rather than a transcript.
One system
Five tools collapse into one record
Sourcing, enrichment, scoring, routing and activation stop being integrations. They are columns on the same row, which is why they cannot disagree.
- No sync lag between sourcing and enrichment
- No second identity resolution step
- No CSV in the middle of the funnel
Northwind Logistics412 staff · Freight · Series B
94
→ A. Rivera
Atlas Freight180 staff · Freight · Bootstrapped
81
→ A. Rivera
Fern & Co64 staff · Retail ops
58
→ J. Okafor
Verity Data1,100 staff · Analytics
31
→ nurture
Scoring you can argue with
Every score opens up
Click any number and see the fields that moved it and by how much. A model nobody can question is a model nobody acts on, and unactioned scores are just decoration.
- Per-field contribution on every score
- Refit against closed-won, not against a template
- Says when it has too little data to be confident
Every score opens to this. A number nobody can interrogate is a number nobody acts on.
Routing with a receipt
Assignment that survives being questioned
Territory, capacity, language and named-account rules resolve in order, and the record keeps the reason. When two reps both think a lead was theirs, there is an answer.
- Ordered rules, not a scoring free-for-all
- Capacity aware, so your best rep is not buried
- Reassignment is logged with who and why
1 · Named accountOwner already on the recordskipno match
2 · TerritoryFreight, EMEAmatch3 eligible
3 · CapacityOpen pipeline this weekmatch→ A. Rivera
Reason written to the record: territory match, lowest open load of three eligible owners.
Chat that qualifies
Conversations become opportunities
The widget asks the qualifying questions your reps would ask, enriches in the background, and hands over a routed opportunity rather than a transcript nobody reads.
Visitor arrives
The widget reads the page and the referrer before it says anything, so the first question is not a form in disguise.
It qualifies
Company size, use case, timing. The same three things a rep would establish in the first two minutes.
It enriches quietly
Domain, firmographics and stack resolve in the background while the conversation carries on.
It scores and routes
A qualified conversation becomes a routed opportunity with the transcript attached and the owner already notified.
You are on the routing page — are you comparing tools, or already mid-migration?
Mid-migration. We are moving off two tools and a spreadsheet.
That is the usual three. How many reps are taking inbound today?
Six, across two territories.
enriched · 412 staff · freight · matches ICP → score 94 → routed to A. Rivera
Rivera covers freight and has Thursday free. Shall I put you in at 2pm?
“We were running sourcing in one tool, enrichment in another and routing in a spreadsheet. The spreadsheet was the system of record and nobody wanted to admit it. Putting all of it on one record is the thing that actually changed how the week runs.”
Onboarding and trust
The boring questions, answered before you ask
What it takes to start, what happens to your data, and what a security review will find.
Onboarding measured in days
Connect a domain and a mailbox and the ICP builder produces a first profile the same day. There is no professional services quote in the way.
- Guided ICP in the first session
- Import your existing accounts as one record each
- A named person for the first thirty days
Your data stays yours
Export every record and every score at any time, in the shape you put them in. A system you cannot leave is a system that stops having to earn the renewal.
- Full export, no request needed
- Deletion that actually deletes
- No training on your customer data
Built for a real security review
Role-based access, an audit trail on every routing decision, and regional data residency. What is certified and what is merely implemented are listed separately.
- Audit trail on assignment and score changes
- Role-based access and SSO
- Certifications listed with their dates, or not claimed
Start with your own ICP
See it built against your market, live
Bring the profile you actually sell to. We will build it in the session and route a real lead through it before the call ends.